Consumer Tech

How an OpenAI influencer trip backfired 

The brand trip is a right of passage for influencers. It's a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities. Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and ...

BMW’s in-car Spider-Man ad is villain behavior

With great power comes great responsibility… to not justify ads in the name of movie promotions. | Image: BMW / Sony Pictures When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto t...

Apple is working on iPhone-to-Windows copy-paste

Apple is working on a feature that will allow users in the European Union to copy content on their iPhone and paste it onto their Windows PC (or vice versa), as spotted earlier by MacRumors. The move comes in response to an interoperability request from Microsoft that asks Apple to open up its Un...

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